How we supported Golfbreaks during its growth from an innovative start-up, into one of the world’s leading golf travel companies

Case Study: Golfbreaks

How we supported Golfbreaks during its growth from an innovative start-up, into one of the world’s leading golf travel companies

As one of the globe’s largest and most well-established golf travel companies, Golfbreaks employs staff across the UK, US and Scandinavia to take care of almost a quarter of a million golfers who holiday with them each year. The leisure brand organises everything from overnight breaks to bespoke tours, and – with golfers looking for a hassle-free trip – it is important for them to have a team which knows every course and hotel on the books.

About Golfbreaks

  • 160+ employees
  • Organises trips for more than 230,000 golfers each year
  • 2,500+ partnered venues across the globe

The Challenge

When Golfbreaks began to make the transition from a start-up to an established SME in 2004 – rapidly approaching the 50-employee mark – the management was keen to formalise some of its HR processes.

Until this point, the firm had relied upon ad-hoc advice from legal experts for employment-related matters, but rapid growth demanded a structured approach to employee relations and contracts.

With a junior HR Manager having joined the travel provider’s team, and a desire to formalise procedure, the company began looking for an outsourced provider with the ability to adapt and grow alongside Golfbreaks.

The Solution

With a market saturated with HR and employment law options – usually carrying a hefty price tag per hour of consultation – the endorsement of esphr’s alternative business structure from another of the company’s suppliers led to initial conversations between the two organisations.

While the size of Golfbreaks does not require an in-house legal team, the on-demand provision of templates and advice across all aspects of employment law has saved the travel brand a significant amount in both headcount and costs.

esphr has proven invaluable in assisting with the setup of all internal HR documents, while providing unlimited legal advice – offering a fantastic sounding board before the team decides to take the plunge with a particular approach or decision.

Not only that, but esphr’s ER case management system, MyHRCases, has brought a new level of efficiency to the entire team. Colleagues no longer need to wait for a face-to-face debrief to progress a particular project – logging their reports and status in real-time – making internal processes significantly smoother.

It is not just the day-to-day operations that esphr provides support with either. During a tricky employment tribunal in 2007, dedicated legal advice proved central to delivering a positive outcome for the management team.

Crucially though, both brands continue to share the same cultural fit as they have grown exponentially. Solutions continue to be delivered with a commercial result in mind and the relationship with their dedicated account manager is consistently able to provide crucial insight ‘from both sides of the fence’.

The experience of working through a tribunal case alongside esphr’s team, having ongoing support throughout, and seeing the power of our investment in action has been a fantastic experience.

We might not speak to them every day, but it’s reassuring to have such peace of mind from a legal perspective, as well as having a wealth of documentation and information at your fingertips. They feel like intuitive friends who can read between the lines, listen and understand to what we want to achieve as a company and help us to make the right decisions to protect the future success of the firm, alongside our employees’ interests.

We have strong family values and can feel the same thing through esphr, regardless of their growth and remits too.

Gemma Clements

HR Director, Golfbreaks

How we supported Golfbreaks during its growth from an innovative start-up, into one of the world’s leading golf travel companies