Kerry Byrne

We’re proud of our amazing team at ESPHR and wanted to share a behind-the-scenes look into each of our colleagues. So, next up is our senior marketing executive, Kerry Byrne.

Summarise what you do at ESPHR

I started working for ESPHR over five years ago and when I joined my role was very different to what it is now. I was involved in a bit of everything to start with – HR, administration, tech support and the development of our e-learning service – as well as a bit of marketing as the business grew.

Over time, the capacity and need for marketing became more apparent and, as much, my role evolved naturally to focus more on this area of the business. Now, I’m a fully-fledged marketeer within the business!

As part of my day-to-day role, I manage all of the marketing activity including strategy, email marketing, social media, website content and development, awards entries, as well as a significant amount of data management – keeping our various systems clean and tidy.

I work closely with our communications partner, Scriba PR, and the team helps me to manage the above on a day-to-day basis and also do what they do best – PR. In the absence of an internal comms team at this time, they have become my team – and a great one at that!

I also work in tandem with our outsourced telemarketing team, DJST – otherwise known as ‘Don’t Just Sit There, Sell Something!’ – and liaise closely with them on data, such as who to call and when. As required, I handle the booking of any appointments into the sales team’s diaries and keep a track of what appointments have, or haven’t, been sat.

Outline your background prior to joining the team?

I worked in administration for two different companies – both small – one of the roles had both admin and marketing in its scope. Over time, I warmed more to the latter and the role ESPHR offered me presented the opportunity for to focus more on that discipline as the business grew.

I very much enjoy working within a smaller business, because it offers a chance to take on more responsibility and accountability – as well as seeing your contributions making a real commercial difference.

What is your favourite part of the job?

The variety. I like being able to have the full picture of all the channels in my department and to see where things are working well and what needs to be improved on. I often joke that I need to clone myself, but I wouldn’t have it any other way, I love having a full to-do list.

If I had to pick an area I favour, I’m a bit of a data geek and am partial to a bit of data management!

What do you think ESPHR offers, that no other business in the industry does?

A personal service. At our core, we focus on the people who take the leap to become a customer of ours. Our entire team strives to deliver the best service possible – and live up to what we say we will do!

Our business model also integrates a range of different services that HR professionals usually obtain from a variety of suppliers – I think that makes us different as we’re integrating legal advice with a range of resources and systems all under one roof.

What’s your ‘dream’ customer and why?

Asos – people don’t even ask where I’ve bought an item of clothing from anymore, it is just assumed! Come to think of it, any big retail company would be ideal for me as I love clothes.

We already have some great brand names in the retail industry as customers, and it would be nice to build on that.

Describe ESPHR in one word.

Partner.

What is the one thing that you’d want your customers to know you for?

Being approachable. I would like to think our customers find getting in contact with us – and speaking to anyone in the team – a nice experience as opposed to a necessary one.

What would you like to achieve over the next 12 months – at ESPHR and individually?

At ESPHR I would like to increase our brand awareness through a range of marketing channels – but given my job role, I am bound to say that! We have an annual marketing plan and I would love to see progress made year-on-year having stuck to it and delivered our company message in the best, most effective way.

Individually, I am working my way towards becoming ‘Marketing Manager’ for the business so I am looking forward to continuing that journey and developing my skills. I hope to have an internal team in the next few years.

You’re in an industry that never stops. What would you like to see in store over the next 12 months?

I would like to see people and firms continuing to offer help to others. The Covid-19 pandemic has really shone a light on businesses who do great – and not so great – things for their colleagues and customers, and it would be good to maintain a positive momentum.

At ESPHR, for example, we have been publishing regular guidance on our blog that is free for all employers to access – in a bid to help organisations and their HR departments. Although the nature of support needed by the nation will shift, I would hope that a willingness to extend a helping hand – and genuinely want to know how people are – will remain.

Outside of work, what do you like doing?

Seeing my family (and the dogs) every Sunday for a roast dinner, meeting up with friends to try an obscure beer, and binging on a really good TV series on the sofa.

 


We are the HR and employment law experts from ESPHR.

It’s our mission to advise and develop the employment law capability of HR professionals wherever we can, helping HR teams make a real commercial difference to their organisations. That way, you spend less time solving operational issues and more time actioning projects that drive far-reaching change in your company.

Call 0333 006 2929 or email info@esphr.co.uk today to discover exactly how we can help you.

 

Author: Kerry Byrne

Senior Marketing Executive, ESPHR